Apple Music has revealed it now has 38 million paid subscribers, a gain of five percent, or two million subscribers, in a month.
Apple senior VP for internet software and services Eddy Cue made the announcement at South by Southwest, where he noted “the world has about 2 billion potential subscribers who have both the access and the means to pay for streaming music,” CNET reported. Cue said between his company and competitor Spotify, slightly more than 100 million have been reached.
Spotify said at the end of last year it has 71 million paid subscribers. It also boasts over 159 million overall users of its premium and ad-supported services. Apple does not offer a non-premium tier.
Meanwhile, Apple has set the date for its Worldwide Developers Conference, which will be held June 4-8 at the McEnery Convention Center in San Jose, CA. The annual conference is now in its 29th year.